Our Story

Our Story

Maxima Equestrian is a family business based in East Sussex founded by Haylie Rudgley in 2008.  Haylie couldn’t find the right style of rug at the right price for her own horses, so she decided to design and sell her own rugs instead. She chose to produce practical, well-fittings rugs in a range of striking colours and patterns at affordable prices. That was in 2008, and since then Maxima Equestrian has gone from strength to strength, with an ever-increasing range of rugs. Maxima Equestrian soon expanded its range to include accessories such as headcollars, dog coats, equine travel wear, saddle covers, saddle pads etc., which co-ordinate with their rugs!

In 2019 they introduced equine pick ‘n’ mix natural horse treats (Maxima Mix ‘n’ Munch) to the UK, which has also been an outstanding success.

Maxima Equestrian exhibit at many major equestrian events such as the Horse of the Year Show, London International Horse Show, Badminton Horse Trials etc., as well as selling products online.  Pictured above is Haylie, Jamie and their son Max Rudgley at Your Horse Live and below is their stand at the Horse of the Year Show.

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